An analysis of endorsement effects in affinity marketing: The case for affinity credit cards

Journal of Advertising

Volumn 35, Issue 3, 2006, Pages 103-113

  Woo, Ka Shing ^a   Fock, Henry K Y ^b   Hui, Michael K M ^b  

^a ASTON UNIVERSITY   (United Kingdom)

^b CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749322250     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367350307     Document Type: Article

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