Celebrity and foreign brand name as moderators of country-of-origin effects

International Journal of Advertising

Volumn 24, Issue 2, 2005, Pages 173-192

  Chao, Paul ^a   Wührer, Gerhard ^b   Werani, Thomas ^b  

^a EASTERN MICHIGAN UNIVERSITY   (United States)

^b JOHANNES KEPLER UNIVERSITY LINZ   (Austria)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749525385     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2005.11072913     Document Type: Article

References (52)

1. Al-Sulaiti, K.I. & Baker, M.J. (1998) Country-of-origin effects–a literature review. Marketing Intelligence and Planning, 16(3), pp. 150–199.
2. Atkins, C. & Block, M. (1983) Effectiveness of celebrity endorsers. Journal of Advertising Research, 23(1), pp. 57–62.
3. Baker, M.J. & Churchill, G. Jr (1977) The impact of physically attractive models on advertising evaluations. Journal of Marketing Research, 14 (November), pp. 538–555.
4. Chao, P. (1989a) Export and reverse investment: strategic implications for industrialized countries. Journal of International Business Studies, 20(1), pp. 75–91.
5. Chao, P. (1989b) The impact of country affiliation on the credibility of product attribute claims. Journal of Advertising Research, 29(2), pp. 35–41.
6. Chao, P. (1998) Impact of country-of-origin dimensions on product quality and design quality perceptions. Journal of Business Research, 42(1), pp. 1–6.
7. Chao, P. (2001) The moderating effects of country-of-assembly, country-of-parts and country-of-design on hybrid product evaluations. Journal of Advertising, 30(4), pp. 67–81.
8. Chao, P. & Duregger, R.M. (1997) The impact of celebrity and the spokesperson’s ethnicity on country-of-origin effects, in Proceedings of the Eighth Biennial Marketing Congress of the Academy of Marketing Science, 8, pp. 149–152.
9. Chao, P. & Gupta, P. (1995) Information search and efficiency of consumer choices of new cars: country-of-origin effects. International Marketing Review, 12(6), pp. 47–59.
10. Choo, T. (1964) Communicator credibility and communication discrepancy as determinants of opinion change. Journal of Social Psychology, 64, pp. 1–20.
11. Cordell, V. (1992) Effects of consumer preferences for foreign sourced products. Journal of International Business Studies, 23(2), pp. 251–269.
12. Davis, B., Kern, S.A. & Sternquist, B.J. (1990) The influence of country-of-origin, the ‘Buy American’ campaign, and store prestige on consumers’ perceptions of quality estimates of price. Advances in International Marketing, 4, pp. 69–91.
13. Erdogan, B.Z. & Baker, M.J. (2000) Towards a practitioner-based model of selecting celebrity endorsers. International Journal of Advertising, 19(1), pp. 25–43.
14. Erickson, G.M., Johansson, J.K. & Chao, P. (1984) Image variables in multiattribute product evaluations: country-of-origin effects. Journal of Consumer Research, 11 (September), pp. 694–699.
15. Eroglu, S. & Machleit, K. (1989) Effects of individual and product-specific variables on utilizing country-of-origin as a product quality cue. International Marketing Review, 6(6), pp. 27–41.
16. Ettenson, R. (1993) Brand name and country of origin effects in the emerging market economies of Russia, Poland and Hungary. International Marketing Review, 10(5), pp. 14–36.
17. Ettenson, R., Wagner, J. & Gaeth, G. (1988) Evaluating the effects of country of origin and the ‘Made in the USA’ campaign: a conjoint approach. Journal of Retailing, 64(1), pp. 85–100.
18. Han, C.M. (1988) The role of consumer patriotism in the choice of domestic versus foreign products. Journal of Advertising Research, 28 (June/July), pp. 25–31.
19. Harris, R.J., Garner-Earl, B., Sprick, S.J. & Carroll, C. (1994) Effects of foreign names and country-of-origin attributions on advertisement evaluations. Psychology Marketing, 11(2), pp. 129–144.
20. Häuble, G. (1996) A cross-national investigation of the effects of country of origin and brand name on the evaluation of a new car. International Marketing Review, 13(5), pp. 76–87.
21. Hong, S.T. & Wyer, R.S. Jr (1989) Effects of country-of-origin and product attribute information on product evaluation: an information processing perspective. Journal of Consumer Research, 16 (September), pp. 175–187.
22. Horai, J., Nacari, N. & Fatoullah, E. (1974) The effects of expertise and physical attractiveness upon opinion agreement and liking. Sociometry, 37, pp. 601–606.
23. Hovland, C.I. & Weise, W. (1952) The influence of source of credibility on communication effectiveness. Public Opinion Quarterly, 15, pp. 635–650.
24. Jo, M.S., Nakamoto, K. & Nelson, J.E. (2003) The shielding effects of brand image against lower quality countries-of-origin in global manufacturing. Journal of Business Research, 56(8), pp. 637–646.
25. Johansson, J.K. & Nebenzahl, I.D. (1986) Multinational production: effect on value. Journal of International Business Studies, 17 (Fall), pp. 101–126.
26. Johansson, J.K., Ronkainen, I.A. & Czinkota, M.R. (1994) Negative country-ofeffects: the case of the new Russia. Journal of International Business Studies, 25(1), pp. 157–176.
27. Kahle, L.R. & Homer, P.H. (1985) Physical attractiveness of the celebrity endorser: a social adaptation perspective. Journal of Consumer Research, 11(4), pp. 954–961.
28. Kamins, M.A. (1990) An investigation into the ‘match-up’ hypothesis in celebrity advertising: when beauty may be only skin deep. Journal of Advertising, 19(1), pp. 4–13.
29. Klein, J.G., Ettenson, R. & Morris, M.D. (1998) The animosity model of foreign product purchase: an empirical test in the Peoples Republic of China. Journal of Marketing, 62(1), pp. 89–100.
30. Langmeyer, L. & Shank, M.D. (1993) Celebrity endorsers and public service agencies: a balancing act, in Thorson, E. (ed.) Proceedings of the 1993 Conference of the American Academy of Advertising. Columbia, MO, pp. 197–207.
31. Leclerc, F., Schmitt, B.H. & Dubé, L. (1994) Foreign branding and its effects on product perceptions and attitudes. Journal of Marketing Research, 31(2), pp. 263–270.
32. Li, Z.G., Murray, L.M. & Scott, D. (2000) Global sourcing, multiple country-of-origin facets, and consumer reactions. Journal of Business Research, 47(2), pp. 121–133.
33. Maheswaran, D. (1994) Country of origin as a stereotype: effects of consumer expertise and attribute strength on product evaluations. Journal of Consumer Research, 21 (September), pp. 354–365.
34. Michell, A.A. & Olson, J.C. (1981) Are product attribute beliefs the only moderator of advertising effects on brand attitude? Journal of Marketing Research, 18 (August), pp. 318–332.
35. Misra, S. & Beatty, S.E. (1990) Celebrity spokesperson and brand congruence: an assessment of recall and affect. Journal of Business Research, 21(2), pp. 159–173.
36. Mowen, J.C. & Brown, S.W. (1981) On explaining and predicting the effectiveness of celebrity endorsers, in Monroe, K.B. (ed.) Advances in Consumer Research. Ann Arbor, MI: Association for Consumer Research, pp. 437–441.
37. Nebenzahl, I.D. & Jeffe, E.D. (1996) Measuring the joint effect of brand and country image on consumer evaluation of global products. International Marketing Review, 13(4), pp. 5–22.
38. Nes, E. & Bilkey, W.J. (1993) A multi-cue test of country-of-origin theory, in Papadopoulos, N. & Heslop, L. (eds) Product–Country Images: Impact and Role in International Marketing. NY: International Business Press, pp. 179–195.
39. Osgood, C.E. & Tannenbaum, P.H. (1955) The principle of congruity in the prediction of attitude change. Psychological Review, 62(1), pp. 42–55.
40. Peterson, R.A. (2001) On the use of college students in social science research: insights from a second order meta-analysis. Journal of Consumer Research, 28(3), pp. 450–461.
41. Peterson, R.A. & Jolibert, A.J.P. (1995) A meta-analysis of country-of-origin effects. Journal of International Business Studies, 26(4), pp. 883–900.
42. Petty, R.E. & Cacioppo, J.T. (1980) Effects of issue involvement on attitudes in an advertising context, in Gorn, G.A. & Goldberg, M.E. (eds) Proceedings of the Division 23 Program. Montreal, Canada: American Psychological Association, pp. 75–79.
43. Rawwas, M.Y.A., Rajendran, K.N. & Wührer, G.A. (1996) The influence of world-mindedness and nationalism on consumer evaluation of domestic and foreign products. International Marketing Review, 13(2), pp. 20–38.
44. Samiee, S. (1994) Customer evaluation of products in a global market. Journal of International Business Studies, 25(3), pp. 579–604.
45. Schmitt, B.H., Pan, Y.G. & Tavassoli, N.T. (1994) Language and consumer memory: the impact of linguistic differences between Chinese and English. Journal of Consumer Research, 21 (December), pp. 419–431.
46. Sharma, S., Shimp, T.A. & Shin, J. (1995) Consumer ethnocentrism: a test of antecedents and moderators. Journal of the Academy of Marketing Science, 23(1), pp. 26–37.
47. Shimp, T. & Sharma, S. (1987) Consumer ethnocentrism: construction and validation of the CETSCALE. Journal of Marketing Research, 24 (August), pp. 280–289.
48. Shimp, T., Samiee, S. & Madden, M.T. (1993) Countries and their products: a cognitive structure perspective. Journal of the Academy of Marketing Science, 21(4), pp. 323–330.
49. Thorelli, H.B., Lim, J.S. & Ye, J.S. (1989) Relative importance of country of origin, warranty, and retail store image on product evaluations. International Marketing Review, 6(1), pp. 35–46.
50. Tse, D.K. & Lee, W.N. (1993) Removing negative country images: effects of decomposition, branding and product experience. Journal of International Marketing, 1(4), pp. 25–48.
51. Wall, M., Liefield, J. & Heslop, L.A. (1991) Impact of country-of-origin cues on consumer judgements in multi-cue situations: a covariance analysis. Journal of the Academy of Marketing Science, 29(2), pp. 105–113.
52. Winer, R.S. (1999) Experimentation in the 21st century: the importance of external validity. Journal of the Academy of Marketing Science, 27(3), pp. 349–358.