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Volumn 36, Issue 1, 1997, Pages 35-43

Customer portfolio development: Modeling destination adopters, inactives, and rejecters

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EID: 0002238945     PISSN: 00472875     EISSN: None     Source Type: Journal    
DOI: 10.1177/004728759703600106     Document Type: Article
Times cited : (213)

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