메뉴 건너뛰기




Volumn 35, Issue 3, 1997, Pages 23-32

A model for the evaluation of national tourism destination marketing programs

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0002629586     PISSN: 00472875     EISSN: None     Source Type: Journal    
DOI: 10.1177/004728759703500304     Document Type: Review
Times cited : (56)

References (58)
  • 1
    • 0025091593 scopus 로고
    • Shift-Share Analysis and the Potential for Predicting Regional Growth Patterns: Some Evidence for the Region of Quebec, Canada
    • Andrikopolous, A., J. Bronx, and E. Carvalho (1990). "Shift-Share Analysis and the Potential for Predicting Regional Growth Patterns: Some Evidence for the Region of Quebec, Canada." Growth and Change, 21 (1): 1-10.
    • (1990) Growth and Change , vol.21 , Issue.1 , pp. 1-10
    • Andrikopolous, A.1    Bronx, J.2    Carvalho, E.3
  • 2
    • 2642647192 scopus 로고
    • Canberra: Australian Government Department of Finance
    • Australian Government Department of Finance (1989). Program Evaluation: A Guide for Program Managers. Canberra: Australian Government Department of Finance.
    • (1989) Program Evaluation: A Guide for Program Managers
  • 4
    • 0021347150 scopus 로고
    • Toward Higher Quality Conversion Studies: Refining the Numbers Game
    • Ballman, G., J. Burke, U. Blank, and D. Korte (1984). "Toward Higher Quality Conversion Studies: Refining the Numbers Game." Journal of Travel Research, 22 (Spring): 28-33.
    • (1984) Journal of Travel Research , vol.22 , Issue.SPRING , pp. 28-33
    • Ballman, G.1    Burke, J.2    Blank, U.3    Korte, D.4
  • 5
    • 0001366704 scopus 로고
    • An Economic Study of Tourist Expenditure in Ireland
    • Barry, K., and J. O'Hagan (1972). "An Economic Study of Tourist Expenditure in Ireland." Economic and Social Review, 3 (2): 143-61.
    • (1972) Economic and Social Review , vol.3 , Issue.2 , pp. 143-161
    • Barry, K.1    O'Hagan, J.2
  • 6
    • 0025543194 scopus 로고
    • Employment Linkages from a Modified Shift-Share Analysis: An Illinois Example
    • Beck, R. J., and W. McD Herr (1990). "Employment Linkages from a Modified Shift-Share Analysis: An Illinois Example." Review of Regional Studies, 20 (3): 38-45.
    • (1990) Review of Regional Studies , vol.20 , Issue.3 , pp. 38-45
    • Beck, R.J.1    McD Herr, W.2
  • 7
    • 84965534051 scopus 로고
    • Conversion Studies: Assumptions, Applications, Accuracy and Abuse
    • Burke, J. L., and R. Gitelson (1990). "Conversion Studies: Assumptions, Applications, Accuracy and Abuse." Journal of Travel Research, 28 (Winter): 46-51.
    • (1990) Journal of Travel Research , vol.28 , Issue.WINTER , pp. 46-51
    • Burke, J.L.1    Gitelson, R.2
  • 8
    • 0024799508 scopus 로고
    • Strategies for Evaluating Direct Response Tourism Marketing
    • Burke, J. L., and L. A. Lindblom (1989). "Strategies for Evaluating Direct Response Tourism Marketing." Journal of Tourism Research, 28 (Fall): 33-37.
    • (1989) Journal of Tourism Research , vol.28 , Issue.FALL , pp. 33-37
    • Burke, J.L.1    Lindblom, L.A.2
  • 14
    • 84965585096 scopus 로고
    • Guidelines for Socially Appropriate Tourism Development in British Columbia
    • Cooke, K. (1982). "Guidelines for Socially Appropriate Tourism Development in British Columbia." Journal of Travel Research, 21 (Summer): 22-28.
    • (1982) Journal of Travel Research , vol.21 , Issue.SUMMER , pp. 22-28
    • Cooke, K.1
  • 15
    • 0028562025 scopus 로고
    • The Study of International Tourism Demand: A Survey of Practice
    • Crouch, G. I. (1994). "The Study of International Tourism Demand: A Survey of Practice." Journal of Travel Research, 32 (Spring): 41-55.
    • (1994) Journal of Travel Research , vol.32 , Issue.SPRING , pp. 41-55
    • Crouch, G.I.1
  • 16
    • 0026442185 scopus 로고
    • Marketing International Tourism to Australia: A Regression Analysis
    • Crouch, G. I., L. Schultz, and P. Valerio (1992). "Marketing International Tourism to Australia: A Regression Analysis." Tourism Management, 13 (2): 196-208.
    • (1992) Tourism Management , vol.13 , Issue.2 , pp. 196-208
    • Crouch, G.I.1    Schultz, L.2    Valerio, P.3
  • 17
    • 0342391746 scopus 로고
    • Determinants of International Tourism Flows: Findings from Thirty Years of Empirical Research
    • Lexington, KY: Travel and Tourism Research Association
    • Crouch, G. I., and R. N. Shaw (1990). "Determinants of International Tourism Flows: Findings from Thirty Years of Empirical Research." Proceedings of the 21st Annual Conference of the Travel and Tourism Research Association. Lexington, KY: Travel and Tourism Research Association, pp. 45-60.
    • (1990) Proceedings of the 21st Annual Conference of the Travel and Tourism Research Association , pp. 45-60
    • Crouch, G.I.1    Shaw, R.N.2
  • 18
    • 1842627356 scopus 로고
    • Assessing the Effectiveness of Persuasive Communications
    • edited by J. R. Brent Ritchie and C. R. Goeldner. New York: John Wiley and Sons
    • Davidson, T. L. (1994). "Assessing the Effectiveness of Persuasive Communications." In Travel Tourism and Hospitality Research: A Handbook for Managers and Researchers, 2d ed., edited by J. R. Brent Ritchie and C. R. Goeldner. New York: John Wiley and Sons, pp. 537-43.
    • (1994) Travel Tourism and Hospitality Research: A Handbook for Managers and Researchers, 2d Ed. , pp. 537-543
    • Davidson, T.L.1
  • 19
    • 84972595575 scopus 로고
    • Accountability Marketing Research: An Increasingly Vital Tool for Travel Marketers
    • Davidson, T. L., and W. B. Wiethaupt (1989). "Accountability Marketing Research: An Increasingly Vital Tool for Travel Marketers." Journal of Travel Research, 27 (Spring): 42-45.
    • (1989) Journal of Travel Research , vol.27 , Issue.SPRING , pp. 42-45
    • Davidson, T.L.1    Wiethaupt, W.B.2
  • 20
    • 9544255383 scopus 로고
    • Assessing the Net National Benefits from Promotion in Inbound Tourism
    • Lexington, KY: Travel and Tourism Research Association
    • Dwyer, L., and P. Forsyth (1995). "Assessing the Net National Benefits from Promotion in Inbound Tourism." Proceedings of the 26th Annual Travel and Tourism Research Association Conference. Lexington, KY: Travel and Tourism Research Association, pp. 123-33.
    • (1995) Proceedings of the 26th Annual Travel and Tourism Research Association Conference , pp. 123-133
    • Dwyer, L.1    Forsyth, P.2
  • 21
    • 0008357942 scopus 로고
    • Improving Coupon Conversion Studies: A Comment
    • Ellerbrock, M. (1981). "Improving Coupon Conversion Studies: A Comment." Journal of Travel Research, 19 (Spring): 37-38.
    • (1981) Journal of Travel Research , vol.19 , Issue.SPRING , pp. 37-38
    • Ellerbrock, M.1
  • 22
    • 0025075250 scopus 로고
    • Swings and Roundabouts in Australian Tourism
    • Faulkner, H. W. (1990). "Swings and Roundabouts in Australian Tourism." Tourism Management, 11 (1): 29-37.
    • (1990) Tourism Management , vol.11 , Issue.1 , pp. 29-37
    • Faulkner, H.W.1
  • 23
    • 85033318348 scopus 로고
    • The Anatomy of the Evaluation Process
    • edited by H. W. Faulkner and R. Shaw. BTR Occasional Paper No. 13. Canberra: Bureau of Tourism Research
    • _ (1992). "The Anatomy of the Evaluation Process." In Evaluation of Tourism Marketing, edited by H. W. Faulkner and R. Shaw. BTR Occasional Paper No. 13. Canberra: Bureau of Tourism Research, pp. 6-9.
    • (1992) Evaluation of Tourism Marketing , pp. 6-9
  • 24
    • 0028600729 scopus 로고
    • Residents' Attitudes Toward Tourism: A Longitudinal Study in Spey Valley, Scotland
    • Getz, D. (1994). "Residents' Attitudes Toward Tourism: A Longitudinal Study in Spey Valley, Scotland." Tourism Management, 15 (4): 247-58.
    • (1994) Tourism Management , vol.15 , Issue.4 , pp. 247-258
    • Getz, D.1
  • 25
    • 0042611472 scopus 로고
    • The Shift-Share Analysis of Regional Growth: A Critique
    • Houston, D. B. (1967). The Shift-Share Analysis of Regional Growth: A Critique." The Southern Economic Journal, 34: 577-81.
    • (1967) The Southern Economic Journal , vol.34 , pp. 577-581
    • Houston, D.B.1
  • 26
    • 0018724899 scopus 로고
    • Origin Regions in International Tourism
    • Hudman, L. E. (1979). "Origin Regions in International Tourism." Weiner Geographische Schriftum, 53/54: 43-49.
    • (1979) Weiner Geographische Schriftum , vol.53-54 , pp. 43-49
    • Hudman, L.E.1
  • 29
    • 85033320116 scopus 로고
    • The Impact of National Tourism Organisation Advertising Expenditures on the United States Traveller Market
    • Appendix G Sydney: Australian Tourist Commission
    • Hunt, J. D. (1991). "The Impact of National Tourism Organisation Advertising Expenditures on the United States Traveller Market." Appendix G in Evaluation of the Australian Tourist Commission's Marketing Impact. Sydney: Australian Tourist Commission.
    • (1991) Evaluation of the Australian Tourist Commission's Marketing Impact
    • Hunt, J.D.1
  • 30
    • 0008346093 scopus 로고
    • Comparing Mail and Telephone for Conducting Coupon Conversion Studies
    • Hunt, J. D., and M. J. Dalton (1983). "Comparing Mail and Telephone for Conducting Coupon Conversion Studies." Journal of Travel Research, 21 (Winter): 16.
    • (1983) Journal of Travel Research , vol.21 , Issue.WINTER , pp. 16
    • Hunt, J.D.1    Dalton, M.J.2
  • 31
    • 9544226974 scopus 로고
    • Unpublished internal report. Ottawa: Financial and Economic Analysis, Corporate and Industrial Analysis Branch
    • Industry Canada (1994). An Economic Evaluation of Tourism Canada's International Advertising. Unpublished internal report. Ottawa: Financial and Economic Analysis, Corporate and Industrial Analysis Branch.
    • (1994) An Economic Evaluation of Tourism Canada's International Advertising
  • 33
    • 0020695246 scopus 로고
    • A Shift-Share Analysis of Regional Labor Productivity in Manufacturing
    • Ledebur, L. C., and R. L. Moomav (1983). "A Shift-Share Analysis of Regional Labor Productivity in Manufacturing." Growth and Change, 14 (1): 2-9.
    • (1983) Growth and Change , vol.14 , Issue.1 , pp. 2-9
    • Ledebur, L.C.1    Moomav, R.L.2
  • 34
    • 0037541772 scopus 로고
    • Tourism Marketing Myopia
    • March, R. (1994). "Tourism Marketing Myopia." Tourism Management, 15 (6): 411-15.
    • (1994) Tourism Management , vol.15 , Issue.6 , pp. 411-415
    • March, R.1
  • 35
    • 0009034962 scopus 로고
    • The Destination-Market Mix: A Tourism Market Portfolio Analysis Model
    • McKercher, B. (1995). "The Destination-Market Mix: A Tourism Market Portfolio Analysis Model." Journal of Travel and Tourism Marketing, 4 (2): 23-40.
    • (1995) Journal of Travel and Tourism Marketing , vol.4 , Issue.2 , pp. 23-40
    • McKercher, B.1
  • 36
    • 85033306283 scopus 로고
    • A Quasi-Experimental Measure of the Effectiveness of Destination Advertising: Some Evidence from Hawaii
    • Mok, H. R. (1990). "A Quasi-Experimental Measure of the Effectiveness of Destination Advertising: Some Evidence from Hawaii." Journal of Travel Research, 28 (Summer): 51-55.
    • (1990) Journal of Travel Research , vol.28 , Issue.SUMMER , pp. 51-55
    • Mok, H.R.1
  • 38
    • 0021622507 scopus 로고
    • Market Shares of U.S. Tourism Expenditure in Europe: An Economic Analysis
    • O'Hagan, J. W., and M. J. Harrison (1984). "Market Shares of U.S. Tourism Expenditure in Europe: An Economic Analysis." Applied Economics, 16 (6): 919-31.
    • (1984) Applied Economics , vol.16 , Issue.6 , pp. 919-931
    • O'Hagan, J.W.1    Harrison, M.J.2
  • 39
    • 0042073095 scopus 로고
    • A Marketing Analysis of Foreign Tourism in Greece
    • edited by S. Shaw, L. Sparks, and E. Kaynak. University of Stirling
    • Papadopoulos, S., and S. F. Witt (1985). "A Marketing Analysis of Foreign Tourism in Greece." In Proceedings of the Second World Marketing Congress, edited by S. Shaw, L. Sparks, and E. Kaynak. University of Stirling, pp. 682-93.
    • (1985) Proceedings of the Second World Marketing Congress , pp. 682-693
    • Papadopoulos, S.1    Witt, S.F.2
  • 40
    • 84948209400 scopus 로고
    • Strategic Marketing Techniques in International Tourism
    • Papadopoulos, S. (1987). "Strategic Marketing Techniques in International Tourism." International Marketing Review, Summer: 71-84.
    • (1987) International Marketing Review , vol.SUMMER , pp. 71-84
    • Papadopoulos, S.1
  • 42
    • 0010923895 scopus 로고
    • Evaluating the Effects of Advertising and Sales Promotion Campaigns
    • Park, C. W., M. S. Roth, and P. F. Jacques (1988). "Evaluating the Effects of Advertising and Sales Promotion Campaigns." Industrial Marketing Management, 17: 129-40.
    • (1988) Industrial Marketing Management , vol.17 , pp. 129-140
    • Park, C.W.1    Roth, M.S.2    Jacques, P.F.3
  • 44
    • 9544226973 scopus 로고
    • Evaluating Tourism Advertising Campaigns: Conversion versus Advertising Tracking Studies
    • edited by J. R. Brent Ritchie and C. R. Goeldner. New York: John Wiley and Sons
    • Siegel, W., and W. Ziff-Levine (1994). "Evaluating Tourism Advertising Campaigns: Conversion versus Advertising Tracking Studies." In Travel Tourism and Hospitality Research: A Handbook for Managers and Researchers, 2d ed., edited by J. R. Brent Ritchie and C. R. Goeldner. New York: John Wiley and Sons, pp. 559-64.
    • (1994) Travel Tourism and Hospitality Research: A Handbook for Managers and Researchers, 2d Ed. , pp. 559-564
    • Siegel, W.1    Ziff-Levine, W.2
  • 45
    • 84965428357 scopus 로고
    • Measuring Tourism Performance Using a Shift-Share Analysis: The Case of South Carolina
    • Sirakaya, E., M. Uysal, and L. Toepper (1995). "Measuring Tourism Performance Using A Shift-Share Analysis: The Case of South Carolina." Journal of Travel Research, 34 (Fall): 55-61.
    • (1995) Journal of Travel Research , vol.34 , Issue.FALL , pp. 55-61
    • Sirakaya, E.1    Uysal, M.2    Toepper, L.3
  • 48
    • 0021064502 scopus 로고
    • A Note of Shift-Share as a Method of Estimating the Employment Effects of Regional Economic Policy
    • Tervo, H., and P. Okko (1983). "A Note of Shift-Share as a Method of Estimating the Employment Effects of Regional Economic Policy." Journal of Regional Science, 23 (1): 115-21.
    • (1983) Journal of Regional Science , vol.23 , Issue.1 , pp. 115-121
    • Tervo, H.1    Okko, P.2
  • 50
    • 0344364038 scopus 로고
    • Determinants of Demand for International Tourist Flows to Turkey
    • Uysal, M., and J. L. Crompton (1984). "Determinants of Demand for International Tourist Flows to Turkey." Tourism Management, December: 288-97.
    • (1984) Tourism Management , vol.DECEMBER , pp. 288-297
    • Uysal, M.1    Crompton, J.L.2
  • 51
    • 38249041500 scopus 로고
    • A Canonical Analysis of International Tourism Demand
    • Uysal, M., and J. T. O'Leary (1986). "A Canonical Analysis of International Tourism Demand." Annals of Tourism Research, 13 (4): 651-55.
    • (1986) Annals of Tourism Research , vol.13 , Issue.4 , pp. 651-655
    • Uysal, M.1    O'Leary, J.T.2
  • 53
    • 0023089457 scopus 로고
    • International Tourism Demand Models: Inclusion of Marketing Variables
    • Witt, S. F., and C. A. Martin (1987). "International Tourism Demand Models: Inclusion of Marketing Variables." Tourism Management, 8 (1): 33-40.
    • (1987) Tourism Management , vol.8 , Issue.1 , pp. 33-40
    • Witt, S.F.1    Martin, C.A.2
  • 54
    • 0003299653 scopus 로고
    • Tourism and Sustainable Development: The Community Perspective
    • edited by J. G. Nelson, R. Butler, and G. Wall. Waterloo, Ontario: University of Waterloo Heritage Resource Centre
    • Woodley, A. (1993). "Tourism and Sustainable Development: The Community Perspective." In Tourism and Sustainable Development: Monitoring, Planning, Management, edited by J. G. Nelson, R. Butler, and G. Wall. Waterloo, Ontario: University of Waterloo Heritage Resource Centre, pp. 137-47.
    • (1993) Tourism and Sustainable Development: Monitoring, Planning, Management , pp. 137-147
    • Woodley, A.1
  • 55
    • 84965728993 scopus 로고
    • Measuring the Conversion of Advertising Coupon Inquiries into Visitors
    • Woodside, A. G. (1981). "Measuring the Conversion of Advertising Coupon Inquiries into Visitors." Journal of Travel Research, 19 (Spring): 38-41.
    • (1981) Journal of Travel Research , vol.19 , Issue.SPRING , pp. 38-41
    • Woodside, A.G.1
  • 56
    • 0002327818 scopus 로고
    • Measuring Advertising Effectiveness in Destination Marketing Strategies
    • _ (1990). "Measuring Advertising Effectiveness in Destination Marketing Strategies." Journal of Travel Research, 29 (Fall): 3-8.
    • (1990) Journal of Travel Research , vol.29 , Issue.FALL , pp. 3-8
  • 58
    • 9544229264 scopus 로고
    • Tourism and Social Problems: Implications for Research and Marketing
    • Lexington, KY: Travel and Tourism Research Association
    • Zehnder, L. E. (1976). "Tourism and Social Problems: Implications for Research and Marketing." Proceedings of the 7th Annual Travel and Tourism Research Association Conference. Lexington, KY: Travel and Tourism Research Association, pp. 211-12.
    • (1976) Proceedings of the 7th Annual Travel and Tourism Research Association Conference , pp. 211-212
    • Zehnder, L.E.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.