Service brands and communication effects

Journal of Marketing Communications

Volumn 10, Issue 4, 2004, Pages 241-254

  O'Cass, Aron ^a   Grace, Debra ^b  

^a UNIVERSITY OF NEWCASTLE   (Australia)

^b GRIFFITH UNIVERSITY   (Australia)

Author keywords

Attitudes; Controlled communications; Feelings; Service brands; Uncontrolled communications

Indexed keywords

EID: 10444272407     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/1352726042000228286     Document Type: Article

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