Consumer adoption of the internet as an information search and product purchase channel: some research hypotheses

International Journal of Internet Marketing and Advertising

Volumn 1, Issue 1, 2004, Pages 104-118

  Moon, Byeong Joon ^a  

^a Kyung Hee University   (South Korea)

Author keywords

consumer adoption; contingent decision making model; information search channel; internet; product purchase channel

Indexed keywords

EID: 33645764873     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2004.003692     Document Type: Article

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