Nation branding and integrated marketing communications: An ASEAN perspective

International Marketing Review

Volumn 27, Issue 4, 2010, Pages 388-403

  Dinnie, Keith ^a   Melewar, T C ^b   Seidenfuss, Kai Uwe ^c   Musa, Ghazali ^d  

^a TEMPLE UNIVERSITY   (Japan)

^b ZURICH UNIVERSITY OF APPLIED SCIENCES   (Switzerland)

^c UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^d UNIVERSITY OF MALAYA   (Malaysia)

Author keywords

Brands; Exports; Investments; Marketing communication; South East Asia; Tourism

Indexed keywords

EID: 77954399065     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331011058572     Document Type: Article

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