Promoting destinations: An exploratory study of publicity programmes used by national tourism organisations

Journal of Vacation Marketing

Volumn 9, Issue 2, 2003, Pages 137-151

  Dore, Lynne ^a   Crouch, Geoffrey I ^a  

^a LA TROBE UNIVERSITY   (Australia)

Author keywords

destination marketing; national tourism organisations; promotion; publicity

Indexed keywords

EID: 33644879214     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676670300900203     Document Type: Article

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