The role of globalization in new product development

IEEE Transactions on Engineering Management

Volumn 57, Issue 2, 2010, Pages 168-180

  Ozer, Muammer ^a   Cebeci, Ufuk ^b  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b ISTANBUL TECHNICAL UNIVERSITY   (Turkey)

Author keywords

Globalization; Innovation; New product development (NPD); Product performance

Indexed keywords

CROSS-FUNCTIONAL; EMPIRICAL STUDIES; FINANCIAL PERFORMANCE; GLOBAL MARKET; NEW PRODUCT; NEW PRODUCT DEVELOPMENT; NEW PRODUCT DEVELOPMENT (NPD); NEW PRODUCT INTRODUCTIONS; OPERATIONAL CONDITIONS; ORGANIZATIONAL STRUCTURES; PRODUCT PERFORMANCE;

INTERNATIONAL TRADE;

PRODUCT DEVELOPMENT;

EID: 77951622249     PISSN: 00189391     EISSN: None     Source Type: Journal    
DOI: 10.1109/TEM.2009.2025492     Document Type: Article

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