Marketing-manufacturing integration across stages of new product development: Effects on the success of high- and low-innovativeness products

IEEE Transactions on Engineering Management

Volumn 56, Issue 1, 2009, Pages 31-44

  Song, Michael ^a   Swink, Morgan ^b,c  

^a UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c Korea University   (South Korea)

Author keywords

Cross functional integration; Innovation; New product development (NPD)

Indexed keywords

FUNCTIONAL ANALYSIS; INTEGRATION; MARKETING; PRODUCT DEVELOPMENT; PROGRAMMING THEORY; REGRESSION ANALYSIS;

COMPLETE THEORIES; CROSS-FUNCTIONAL INTEGRATION; DEVELOPMENT PROJECTS; INNOVATION; INNOVATIVE PROJECTS; INNOVATIVENESS; LOW LEVELS; NEW PRODUCT DEVELOPMENT (NPD); NPD PROJECTS; PATH ANALYSIS; PRODUCT COMMERCIALIZATIONS; PRODUCT MARKETS; RESOURCE DEPENDENCIES;

PROJECT MANAGEMENT;

EID: 59649113607     PISSN: 00189391     EISSN: None     Source Type: Journal    
DOI: 10.1109/TEM.2008.2009790     Document Type: Article

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