Guest editorial: Export marketing: Developments and a research agenda

International Marketing Review

Volumn 21, Issue , 2004, Pages 353-377

  Balabanis, George ^a   Theodosiou, Marios ^b   Katsikea, Evangelia S ^c  

^a CITY UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF CYPRUS   (Cyprus)

^c ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Exports; International marketing; Marketing strategy

Indexed keywords

EID: 4444286362     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330410547081     Document Type: Review

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