The impact of new product development acceleration approaches on speed and profitability: Lessons for pioneers and fast followers

IEEE Transactions on Engineering Management

Volumn 52, Issue 1, 2005, Pages 30-42

  Langerak, Fred ^a   Hultink, Erik Jan ^b  

^a ERASMUS UNIVERSITY   (Netherlands)

^b FACULTY OF INDUSTRIAL DESIGN ENGINEERING   (Netherlands)

Author keywords

Cycle time reduction; First mover advantages; New product development (NPD) acceleration approaches; New product strategy; Time to market

Indexed keywords

FINANCE; MANUFACTURE; MARKETING; PERSONNEL TRAINING; RELIABILITY;

CYCLE TIME REDUCTION; FIRST MOVER ADVANTAGES; NEW PRODUCT DEVELOPMENT (NPD) ACCELERATION APPROACHES; NEW PRODUCT STRATEGY; TIME-TO-MARKET;

PRODUCT DEVELOPMENT;

EID: 13844255533     PISSN: 00189391     EISSN: None     Source Type: Journal    
DOI: 10.1109/TEM.2004.839941     Document Type: Article

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