Why use importance performance analysis in mystery shopping? A USA-Poland comparative answer

Journal of Quality Assurance in Hospitality and Tourism

Volumn 11, Issue 1, 2010, Pages 1-16

  Rood, A Scott ^a   Dziadkowiec, Joanna ^b  

^a GRAND VALLEY STATE UNIVERSITY   (United States)

^b CRACOW UNIVERSITY OF ECONOMICS   (Poland)

Author keywords

Customer satisfaction; Importance performance analysis; Mystery shopping; Poland; United States of America

Indexed keywords

EID: 76649095656     PISSN: 1528008X     EISSN: 15280098     Source Type: Journal    
DOI: 10.1080/15280080903520592     Document Type: Article

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