Consumer behavior 101 meets general psychology

Services Marketing Quarterly

Volumn 27, Issue 1, 2006, Pages 43-55

  Markham, Scott ^a   Esteban, Gabriel ^a  

^a UNIVERSITY OF CENTRAL ARKANSAS   (United States)

Author keywords

Consumer behavior; Creating change; Psychology

Indexed keywords

EID: 33746860691     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v27n01_03     Document Type: Article

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