A comparison of approaches to importance-performance analysis

International Journal of Market Research

Volumn 45, Issue 1, 2003, Pages 55-71

  Bacon, Donald R ^a  

^a UNIVERSITY OF DENVER   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037273346     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530304500101     Document Type: Review

References (28)