Understanding the relationship between attribute performance and overall satisfaction Theory, measurement and implications

Marketing Intelligence and Planning

Volumn 23, Issue 6, 2005, Pages 543-561

  Busacca, Bruno ^a   Padula, Giovanna ^a  

^a BOCCONI UNIVERSITY   (Italy)

Author keywords

Customer satisfaction; Performance measurement (quality); Service quality assurance

Indexed keywords

EID: 29144499911     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500510624110     Document Type: Review

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