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Volumn 2, Issue 2, 2004, Pages 41-56

Insuring quality service: Training mystery shoppers

Author keywords

Mystery shopping; Recognition programs; Service quality; Training

Indexed keywords


EID: 85006550612     PISSN: 15332845     EISSN: 15332853     Source Type: Journal    
DOI: 10.1300/J171v02n02_03     Document Type: Article
Times cited : (12)

References (22)
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  • 2
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    • The secret service of professional mystery shoppers
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  • 5
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    • Mystery shoppers: Can they help hotels head off major quality problems?
    • Cook, L. (1998). Mystery shoppers: Can they help hotels head off major quality problems? Lodging, 23(9), 76-78.
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  • 6
    • 3342903167 scopus 로고
    • Mystery shopping: Results can shape your future
    • Dorman, K. G. (1994). Mystery shopping: Results can shape your future. Bank Marketing, 6(8), 17-21.
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  • 8
    • 0141671109 scopus 로고    scopus 로고
    • Measuring hotel service quality: Tools for gaining the competitive edge
    • Spring
    • Ford, R. C., and Bach, S. A. (1997, Spring). Measuring hotel service quality: Tools for gaining the competitive edge. FIU Hospitality Review, 83-95.
    • (1997) FIU Hospitality Review , pp. 83-95
    • Ford, R.C.1    Bach, S.A.2
  • 9
    • 85023696201 scopus 로고    scopus 로고
    • Guest ‘shoppers,’ QA inspectors critique security/safety at Sholodge (1996). Hotel/Motel Security and Safety Management, 14(11), 3-4.
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  • 10
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    • The spy among us: A first-hand account by someone you pay to tell the truth about your operation
    • Jedd, M. (1994). The spy among us: A first-hand account by someone you pay to tell the truth about your operation. Restaurant Business, 93(11), 36-40.
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    • Jedd, M.1
  • 11
    • 85023712162 scopus 로고    scopus 로고
    • Choosing and using spotters
    • Kelly, E. (1997). Choosing and using spotters. mWr Today, 1(12), 15-18.
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    • Kelly, E.1
  • 12
    • 85023654885 scopus 로고    scopus 로고
    • Mastering your “mystery” caller evaluation program
    • Kennedy, D. (1997). Mastering your “mystery” caller evaluation program. HSMAI Marketing Review, 14(1), 35-37.
    • (1997) HSMAI Marketing Review , vol.14 , Issue.1 , pp. 35-37
    • Kennedy, D.1
  • 13
    • 85023713187 scopus 로고    scopus 로고
    • The spy in aisle 3
    • Kephart, P. (1996, May). The spy in aisle 3. Marketing Tools [On-line], 1-3. Available: http://www.marketingpower.com/publications/
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    • Kephart, P.1
  • 14
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    • Customer service can kill you… unless you start paying attention to one little thing-the customer
    • Massnick, F. (1997, March). Customer service can kill you… unless you start paying attention to one little thing-the customer. Management Review, 86, 33-35.
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    • Massnick, F.1
  • 16
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    • Mystery shoppers resource (1994). Bank Marketing, 26(7), 106-109.
    • (1994) Bank Marketing , vol.26 , Issue.7 , pp. 106-109
  • 17
    • 0002408510 scopus 로고
    • A conceptual model of service quality and its implications for future research
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    • Parasuraman, A., Zeithaml, V. A., and Berry, L. L. (1985, Fall). A conceptual model of service quality and its implications for future research. Journal of Marketing, 41-50.
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  • 19
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    • RandI report: Mystery shoppers help prevent ‘the big disaster.’
    • Quinton, B. (1991). RandI report: Mystery shoppers help prevent ‘the big disaster.’ Restaurants and Institutions, 101(28), 18.
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  • 20
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    • GPI online newsletter: From the president’s desk: Professionalizing the mystery shopping industry
    • March 15
    • Snedegar, R. S. (1998, March 15). GPI online newsletter: From the president’s desk: Professionalizing the mystery shopping industry. Guest Perception, Inc., [On-line], 1-6. Available: http://www.guestperception.com/newsletter.htm
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  • 21
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    • Using mystery shoppers to maintain hospitality company service standards
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  • 22
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    • Tracking your service with mystery shoppers
    • Thompson, P. K. (1993). Tracking your service with mystery shoppers. Restaurants USA, 13(2), 24-27.
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.