Moments of truth in gift exchanges: A critical incident analysis of communication indicators used to detect gift failure

Psychology and Marketing

Volumn 23, Issue 11, 2006, Pages 885-903

  Roster, Catherine A ^a  

^a UNIVERSITY OF NEW MEXICO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33750899267     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20138     Document Type: Article

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