The moderating role of price consciousness on the effectiveness of price discounts and premium promotions

Journal of Product and Brand Management

Volumn 18, Issue 4, 2009, Pages 306-312

  Palazón, Mariola ^a   Delgado, Elena ^a  

^a UNIVERSITY OF MURCIA   (Spain)

Author keywords

Consumer behaviour; Discounts; Premium pricing; Promotional methods

Indexed keywords

EID: 70349524929     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420910972837     Document Type: Article

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