Numerical encoding and odd‐ending prices: The effect of a contrast in discount perception

European Journal of Marketing

Volumn 38, Issue 1-2, 2004, Pages 194-208

  Guéguen, Nicolas ^a   Legoherel, Patrick ^b  

^a UNIVERSITÉ DE BRETAGNE SUD   (France)

^b UNIVERSITÉ D'ANGERS   (France)

Author keywords

Consumer behaviour; Individual perception; Memory; Pricing policy

Indexed keywords

EID: 33748707486     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410511186     Document Type: Article

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