-
1
-
-
21844502135
-
The influence of prior beliefs, frequency cues, and magnitude cues on consumers' perceptions of comparative price data
-
[September]
-
Alba J.W., Broniarczyk S.M., Shimp T.A., and Urbany J. The influence of prior beliefs, frequency cues, and magnitude cues on consumers' perceptions of comparative price data. J Consum Res 21 (1994) 219-235 [September]
-
(1994)
J Consum Res
, vol.21
, pp. 219-235
-
-
Alba, J.W.1
Broniarczyk, S.M.2
Shimp, T.A.3
Urbany, J.4
-
2
-
-
0033245049
-
The effect of discount frequency and depth on consumer price judgments
-
[September]
-
Alba J., Mela C.F., Shimp T., and Urbany J. The effect of discount frequency and depth on consumer price judgments. J Consum Res 26 2 (1999) 99-114 [September]
-
(1999)
J Consum Res
, vol.26
, Issue.2
, pp. 99-114
-
-
Alba, J.1
Mela, C.F.2
Shimp, T.3
Urbany, J.4
-
3
-
-
33645118465
-
Consumer price perceptions after translation to Euro currency
-
Antilla M. Consumer price perceptions after translation to Euro currency. J Prod Brand Manag 13 1 (2004) 47-55
-
(2004)
J Prod Brand Manag
, vol.13
, Issue.1
, pp. 47-55
-
-
Antilla, M.1
-
4
-
-
0003081666
-
Analyzing incremental sales from a direct mail coupon promotion
-
[July]
-
Bawa K., and Shoemaker R.W. Analyzing incremental sales from a direct mail coupon promotion. J Mark 53 (1989) 66-78 [July]
-
(1989)
J Mark
, vol.53
, pp. 66-78
-
-
Bawa, K.1
Shoemaker, R.W.2
-
5
-
-
0002434165
-
The effects of reference prices in retail advertising
-
[Spring]
-
Blair EA., and Landon Jr. E.L. The effects of reference prices in retail advertising. J Mark 45 (1981) 61-69 [Spring]
-
(1981)
J Mark
, vol.45
, pp. 61-69
-
-
Blair, EA.1
Landon Jr., E.L.2
-
6
-
-
0012319518
-
A consumer-side experimental examination of signaling theory: do consumers perceive warranties as signals of quality?
-
[June]
-
Boulding W., and Kirmani A. A consumer-side experimental examination of signaling theory: do consumers perceive warranties as signals of quality?. J Consum Res 20 (1993) 111-123 [June]
-
(1993)
J Consum Res
, vol.20
, pp. 111-123
-
-
Boulding, W.1
Kirmani, A.2
-
7
-
-
0038114147
-
Factors affecting the perceived value of coins
-
[December]
-
Bruce V., Gilmore D., Mason L., and Mayhew P. Factors affecting the perceived value of coins. J Econ Psychol 4 (1983) 335-347 [December]
-
(1983)
J Econ Psychol
, vol.4
, pp. 335-347
-
-
Bruce, V.1
Gilmore, D.2
Mason, L.3
Mayhew, P.4
-
8
-
-
0034363120
-
A benefit congruency framework of sales promotion effectiveness
-
[October]
-
Chandon P., Wansink B., and Laurent G. A benefit congruency framework of sales promotion effectiveness. J Mark 64 (2000) 65-81 [October]
-
(2000)
J Mark
, vol.64
, pp. 65-81
-
-
Chandon, P.1
Wansink, B.2
Laurent, G.3
-
9
-
-
0003038648
-
Semantic Cues and Buyer Evaluation of Promotional Communication
-
Leone R.P., and Kumar V. (Eds), American Marketing Association, Chicago, IL
-
Das P.R. Semantic Cues and Buyer Evaluation of Promotional Communication. In: Leone R.P., and Kumar V. (Eds). Enhancing knowledge development in marketing vol. 3 (1992), American Marketing Association, Chicago, IL 12-17
-
(1992)
Enhancing knowledge development in marketing
, vol.3
, pp. 12-17
-
-
Das, P.R.1
-
11
-
-
0040077739
-
Cognitive euroscience: scalar variability in price estimation and the cognitive consequences of switching to the euro
-
Dehaene S., and Marques J.F. Cognitive euroscience: scalar variability in price estimation and the cognitive consequences of switching to the euro. Q J Exp Psychol Human Exp Psychol 55(A) (2002) 705-731
-
(2002)
Q J Exp Psychol Human Exp Psychol
, vol.55 A
, pp. 705-731
-
-
Dehaene, S.1
Marques, J.F.2
-
12
-
-
0001501607
-
Consumers' perception of comparative price advertisements
-
Della Bitta A.J., Monroe K.B., and McGinnis J.M. Consumers' perception of comparative price advertisements. J Mark Res 18 4 (1981) 416-427
-
(1981)
J Mark Res
, vol.18
, Issue.4
, pp. 416-427
-
-
Della Bitta, A.J.1
Monroe, K.B.2
McGinnis, J.M.3
-
13
-
-
84986139323
-
A study of the potential effects of the conversion to euro
-
Desmet P. A study of the potential effects of the conversion to euro. J Prod Brand Manag 11 3 (2002) 134-146
-
(2002)
J Prod Brand Manag
, vol.11
, Issue.3
, pp. 134-146
-
-
Desmet, P.1
-
14
-
-
0002122149
-
The price knowledge and search of supermarket shoppers
-
Dickson P., and Sawyer A. The price knowledge and search of supermarket shoppers. J Mark 54 (1990) 42-53
-
(1990)
J Mark
, vol.54
, pp. 42-53
-
-
Dickson, P.1
Sawyer, A.2
-
15
-
-
33750604823
-
Passage à l'Euro et psychologie des prix
-
Diller H., and Ivens B.S. Passage à l'Euro et psychologie des prix. Rech Appl Mark 15 3 (2000) 29-41
-
(2000)
Rech Appl Mark
, vol.15
, Issue.3
, pp. 29-41
-
-
Diller, H.1
Ivens, B.S.2
-
16
-
-
0002678948
-
The impact of deals and deal retraction on brand switching
-
Dodson A., Tybout A., and Sternthal B. The impact of deals and deal retraction on brand switching. J Mark Res 15 (1978) 72-81
-
(1978)
J Mark Res
, vol.15
, pp. 72-81
-
-
Dodson, A.1
Tybout, A.2
Sternthal, B.3
-
17
-
-
4644237900
-
Euro-illusion: psychological insights into price evaluations with a unitary currency
-
Gamble A., Gärling T., Charlton J., and Ranyard R. Euro-illusion: psychological insights into price evaluations with a unitary currency. Eur Psychol 7 (2002) 302-311
-
(2002)
Eur Psychol
, vol.7
, pp. 302-311
-
-
Gamble, A.1
Gärling, T.2
Charlton, J.3
Ranyard, R.4
-
18
-
-
33750607339
-
Consumer Choice biased by Nominal Representation of Price
-
Gamble A., Gärling T., Västfjäll D., and Marell A. Consumer Choice biased by Nominal Representation of Price. Paper presented at the Euro-Workshop (IAREP); Vienna, Austria, 3rd-5th of July (2003)
-
(2003)
Paper presented at the Euro-Workshop (IAREP); Vienna, Austria, 3rd-5th of July
-
-
Gamble, A.1
Gärling, T.2
Västfjäll, D.3
Marell, A.4
-
19
-
-
33750632368
-
-
Gaston-Breton, C. Judgmental Biases Relative to Price: Application to the Case of the Monetary Changeover from French Francs to Euros. Doctoral Dissertation, University of Paris at Dauphine, 2003.
-
-
-
-
21
-
-
0003718482
-
-
Gilovich T., Griffin D., and Kahneman D. (Eds), Cambridge, New York, NY
-
In: Gilovich T., Griffin D., and Kahneman D. (Eds). Heuristics and biases: the psychology of intuitive judgment (2002), Cambridge, New York, NY
-
(2002)
Heuristics and biases: the psychology of intuitive judgment
-
-
-
22
-
-
0032331667
-
Pennies-a-day: the effect of temporal reframing on transaction evaluation
-
Gourville J.T. Pennies-a-day: the effect of temporal reframing on transaction evaluation. J Consum Res 24 (1998) 395-408
-
(1998)
J Consum Res
, vol.24
, pp. 395-408
-
-
Gourville, J.T.1
-
23
-
-
0001297565
-
Effects of country-of-origin and product-attribute information on product evaluation: an information processing perspective
-
[September]
-
Hong S.T., and Wyer Jr. R.S. Effects of country-of-origin and product-attribute information on product evaluation: an information processing perspective. J Consum Res 16 (1989) 175-187 [September]
-
(1989)
J Consum Res
, vol.16
, pp. 175-187
-
-
Hong, S.T.1
Wyer Jr., R.S.2
-
24
-
-
0001919169
-
Promotion signal: proxy for a price cut?
-
[June]
-
Inman J.J., McAlister L., and Hoyer W.D. Promotion signal: proxy for a price cut?. J Consum Res 17 (1990) 74-81 [June]
-
(1990)
J Consum Res
, vol.17
, pp. 74-81
-
-
Inman, J.J.1
McAlister, L.2
Hoyer, W.D.3
-
25
-
-
0031508324
-
Framing the deal: the role of restrictions in accentuating deal value
-
[June]
-
Inman J.J., Peter A.C., and Raghubir P. Framing the deal: the role of restrictions in accentuating deal value. J Consum Res 24 1 (1997) 68-79 [June]
-
(1997)
J Consum Res
, vol.24
, Issue.1
, pp. 68-79
-
-
Inman, J.J.1
Peter, A.C.2
Raghubir, P.3
-
26
-
-
0001662534
-
The formation of expected future price: a reference price for forward-looking consumers
-
[March]
-
Jacobson R., and Obermiller C. The formation of expected future price: a reference price for forward-looking consumers. J Consum Res 16 (1990) 420-432 [March]
-
(1990)
J Consum Res
, vol.16
, pp. 420-432
-
-
Jacobson, R.1
Obermiller, C.2
-
27
-
-
0022042828
-
Effort and accuracy in choice
-
[April]
-
Johnson E.J., and Payne J.W. Effort and accuracy in choice. Manage Sci 31 (1985) 395-414 [April]
-
(1985)
Manage Sci
, vol.31
, pp. 395-414
-
-
Johnson, E.J.1
Payne, J.W.2
-
28
-
-
0142124193
-
Psychological effects of the euro-experimental research on the perception of salaries and price estimations
-
Jonas E., Greitmeyer T., Frey D., and Schulz-Hardt S. Psychological effects of the euro-experimental research on the perception of salaries and price estimations. Eur J Soc Psychol 32 (2002) 147-169
-
(2002)
Eur J Soc Psychol
, vol.32
, pp. 147-169
-
-
Jonas, E.1
Greitmeyer, T.2
Frey, D.3
Schulz-Hardt, S.4
-
29
-
-
0000125532
-
Prospect theory: an analysis of decision under risk
-
Kahneman D., and Tversky A. Prospect theory: an analysis of decision under risk. Econometrica 47 (1979) 263-291
-
(1979)
Econometrica
, vol.47
, pp. 263-291
-
-
Kahneman, D.1
Tversky, A.2
-
30
-
-
0002868267
-
Consumer price and promotion expectations
-
[February]
-
Kalwani M.U., and Yim C.K. Consumer price and promotion expectations. J Mark Res 29 (1992) 90-100 [February]
-
(1992)
J Mark Res
, vol.29
, pp. 90-100
-
-
Kalwani, M.U.1
Yim, C.K.2
-
31
-
-
0018634275
-
Long-term memory and the value-size hypothesis
-
[June]
-
Kirkland J., and Flanagan D. Long-term memory and the value-size hypothesis. Percept Mot Skills 48 (1979) 1149-1150 [June]
-
(1979)
Percept Mot Skills
, vol.48
, pp. 1149-1150
-
-
Kirkland, J.1
Flanagan, D.2
-
32
-
-
0034382906
-
No pain, no gain: a critical review of the literature on signalling unobserved product quality
-
[April]
-
Kirmani A., and Rao A.R. No pain, no gain: a critical review of the literature on signalling unobserved product quality. J Mark 64 2 (2000) 66-79 [April]
-
(2000)
J Mark
, vol.64
, Issue.2
, pp. 66-79
-
-
Kirmani, A.1
Rao, A.R.2
-
33
-
-
0002609695
-
Effect of dealing patterns on consumer perceptions of deal frequency and willingness to pay
-
[November]
-
Krishna A. Effect of dealing patterns on consumer perceptions of deal frequency and willingness to pay. J Mark Res 28 4 (1991) 441-451 [November]
-
(1991)
J Mark Res
, vol.28
, Issue.4
, pp. 441-451
-
-
Krishna, A.1
-
34
-
-
0000531223
-
Consumer perception of deals: biasing effects of varying deal prices
-
Krishna A., and Johar G.V. Consumer perception of deals: biasing effects of varying deal prices. J Exp Psychol Appl 2 3 (1996) 187-206
-
(1996)
J Exp Psychol Appl
, vol.2
, Issue.3
, pp. 187-206
-
-
Krishna, A.1
Johar, G.V.2
-
35
-
-
0036340911
-
A meta-analysis of the impact of price presentation on perceived savings
-
[Summer]
-
Krishna A., Briesch R., Lehmann D.R., and Yuan H. A meta-analysis of the impact of price presentation on perceived savings. J Retail 78 2 (2002) 101-118 [Summer]
-
(2002)
J Retail
, vol.78
, Issue.2
, pp. 101-118
-
-
Krishna, A.1
Briesch, R.2
Lehmann, D.R.3
Yuan, H.4
-
37
-
-
85047683267
-
Older and younger adults' strategy use and execution in currency conversion tasks: insights from French Franc to Euro and Euro to French Franc conversions
-
Lemaire P., and Lecacheur M. Older and younger adults' strategy use and execution in currency conversion tasks: insights from French Franc to Euro and Euro to French Franc conversions. J Exp Psychol Appl 7 3 (2001) 195-206
-
(2001)
J Exp Psychol Appl
, vol.7
, Issue.3
, pp. 195-206
-
-
Lemaire, P.1
Lecacheur, M.2
-
38
-
-
0003119349
-
Contextual influences on perceptions of merchant-supplied reference prices
-
[June]
-
Lichtenstein D.R., and Bearden W.O. Contextual influences on perceptions of merchant-supplied reference prices. J Consum Res 16 (1989) 55-66 [June]
-
(1989)
J Consum Res
, vol.16
, pp. 55-66
-
-
Lichtenstein, D.R.1
Bearden, W.O.2
-
40
-
-
85019401825
-
Marketplace attributions and consumer evaluations of discount claims
-
Lichtenstein D.R., Burton S., and O'Hara B.S. Marketplace attributions and consumer evaluations of discount claims. Psychol Market 6 (1989) 163-180
-
(1989)
Psychol Market
, vol.6
, pp. 163-180
-
-
Lichtenstein, D.R.1
Burton, S.2
O'Hara, B.S.3
-
41
-
-
0002531270
-
Distinguishing coupon proneness from value consciousness: an acquisition-transaction utility theory perspective
-
Lichtenstein D.R., Netemeyer R.G., and Burton S. Distinguishing coupon proneness from value consciousness: an acquisition-transaction utility theory perspective. J Mark 54 (1990) 54-67
-
(1990)
J Mark
, vol.54
, pp. 54-67
-
-
Lichtenstein, D.R.1
Netemeyer, R.G.2
Burton, S.3
-
42
-
-
0000337263
-
Reference prices and deception in newspaper advertising
-
[March]
-
Liefeld J., and Heslop L.A. Reference prices and deception in newspaper advertising. J Consum Res 11 (1985) 868-876 [March]
-
(1985)
J Consum Res
, vol.11
, pp. 868-876
-
-
Liefeld, J.1
Heslop, L.A.2
-
43
-
-
0001230471
-
Bounded rationality, ambiguity, and the engineering of choice
-
March J.G. Bounded rationality, ambiguity, and the engineering of choice. Bell J Econ 9 (1978) 587-608
-
(1978)
Bell J Econ
, vol.9
, pp. 587-608
-
-
March, J.G.1
-
44
-
-
33750606418
-
Inflation Bias after the Euro: Evidence from the UK and Italy
-
Centre for Financial and Management Studies, University of London
-
Marini G., Piergallini A., and Scaramozzino P. Inflation Bias after the Euro: Evidence from the UK and Italy. Working paper (2004), Centre for Financial and Management Studies, University of London
-
(2004)
Working paper
-
-
Marini, G.1
Piergallini, A.2
Scaramozzino, P.3
-
45
-
-
4644311739
-
Developing intuition for prices in Euros: rescaling or relearning prices?
-
Marques J.F., and Dehaene S. Developing intuition for prices in Euros: rescaling or relearning prices?. J Exp Psychol Appl 10 3 (2004) 148-155
-
(2004)
J Exp Psychol Appl
, vol.10
, Issue.3
, pp. 148-155
-
-
Marques, J.F.1
Dehaene, S.2
-
46
-
-
0001855506
-
An empirical analysis of internal and external reference prices using scanner data
-
[June]
-
Mayhew G.E., and Winer R.S. An empirical analysis of internal and external reference prices using scanner data. J Consum Res 19 (1992) 62-70 [June]
-
(1992)
J Consum Res
, vol.19
, pp. 62-70
-
-
Mayhew, G.E.1
Winer, R.S.2
-
48
-
-
0001711046
-
Measuring price thresholds by psychophysics and latitudes of acceptance
-
[November]
-
Monroe K.B. Measuring price thresholds by psychophysics and latitudes of acceptance. J Mark Res 8 (1971) 460-464 [November]
-
(1971)
J Mark Res
, vol.8
, pp. 460-464
-
-
Monroe, K.B.1
-
49
-
-
0002099832
-
Buyers' subjective perceptions of price
-
[February]
-
Monroe K.B. Buyers' subjective perceptions of price. J Mark Res 10 (1973) 70-80 [February]
-
(1973)
J Mark Res
, vol.10
, pp. 70-80
-
-
Monroe, K.B.1
-
50
-
-
0032355404
-
Divide and prosper: consumers' reactions to partitioned prices
-
[November]
-
Morwitz V.G., Greenleaf E.A., and Johnson E.J. Divide and prosper: consumers' reactions to partitioned prices. J Mark Res 35 (1998) 453-463 [November]
-
(1998)
J Mark Res
, vol.35
, pp. 453-463
-
-
Morwitz, V.G.1
Greenleaf, E.A.2
Johnson, E.J.3
-
51
-
-
0038405228
-
Adapting to the Euro: evidence from bias reduction
-
Mussweiler T., and Englich B. Adapting to the Euro: evidence from bias reduction. J Econ Psychol 24 (2003) 285-292
-
(2003)
J Econ Psychol
, vol.24
, pp. 285-292
-
-
Mussweiler, T.1
Englich, B.2
-
52
-
-
4444286007
-
The Euro in the common European market: a single currency increases the comparability of prices
-
Mussweiler T., and Strack F. The Euro in the common European market: a single currency increases the comparability of prices. J Econ Psychol 25 (2004) 557-563
-
(2004)
J Econ Psychol
, vol.25
, pp. 557-563
-
-
Mussweiler, T.1
Strack, F.2
-
53
-
-
0001906426
-
Price as an Informational Cue: Effects on Product Evaluations
-
Woodside A.G., Sheth J.N., and Bennett P.D. (Eds), North Holland Publishing Company, New York
-
Olson J.C. Price as an Informational Cue: Effects on Product Evaluations. In: Woodside A.G., Sheth J.N., and Bennett P.D. (Eds). Consumer and industrial buying behavior (1977), North Holland Publishing Company, New York 267-286
-
(1977)
Consumer and industrial buying behavior
, pp. 267-286
-
-
Olson, J.C.1
-
54
-
-
0035630563
-
Effect of manufacturer reputation, retailer reputation, and product warranty on consumer judgments of product quality: a cue diagnosticity framework
-
Purohit D., and Srivastava J. Effect of manufacturer reputation, retailer reputation, and product warranty on consumer judgments of product quality: a cue diagnosticity framework. J Consum Psychol 10 3 (2001) 123-134
-
(2001)
J Consum Psychol
, vol.10
, Issue.3
, pp. 123-134
-
-
Purohit, D.1
Srivastava, J.2
-
55
-
-
0032220719
-
The red and the black: mental accounting of savings and debt
-
[Winter]
-
Prelec D., and Loewenstein G. The red and the black: mental accounting of savings and debt. Mark Sci 17 (1998) 4-28 [Winter]
-
(1998)
Mark Sci
, vol.17
, pp. 4-28
-
-
Prelec, D.1
Loewenstein, G.2
-
56
-
-
0005536474
-
Always leave home without it: a further investigation of the credit-card effect on willingness to pay
-
[February]
-
Prelec D., and Simester D. Always leave home without it: a further investigation of the credit-card effect on willingness to pay. Mark Lett 12 (2001) 5-12 [February]
-
(2001)
Mark Lett
, vol.12
, pp. 5-12
-
-
Prelec, D.1
Simester, D.2
-
57
-
-
0032376133
-
Coupon value: a signal for price?
-
[August]
-
Raghubir P. Coupon value: a signal for price?. J Mark Res 35 3 (1998) 316-324 [August]
-
(1998)
J Mark Res
, vol.35
, Issue.3
, pp. 316-324
-
-
Raghubir, P.1
-
58
-
-
2342556528
-
Free gift with purchase: promoting or discounting the brand?
-
[January]
-
Raghubir P. Free gift with purchase: promoting or discounting the brand?. J Consum Psychol 14 1 and 2 (2004) 181-185 [January]
-
(2004)
J Consum Psychol
, vol.14
, Issue.1-2
, pp. 181-185
-
-
Raghubir, P.1
-
59
-
-
1642419170
-
Coupons in context: discounting prices or decreasing sales?
-
[January]
-
Raghubir P. Coupons in context: discounting prices or decreasing sales?. J Retail 80 1 (2004) 1-12 [January]
-
(2004)
J Retail
, vol.80
, Issue.1
, pp. 1-12
-
-
Raghubir, P.1
-
60
-
-
18144373138
-
Framing a price bundle: the case of buy/get offers
-
[June]
-
Raghubir P. Framing a price bundle: the case of buy/get offers. J Prod Brand Manag Spec Issue Pricing 14 3 (2005) 123-128 [June]
-
(2005)
J Prod Brand Manag Spec Issue Pricing
, vol.14
, Issue.3
, pp. 123-128
-
-
Raghubir, P.1
-
61
-
-
0007991172
-
When do Price Promotions Signal Quality? The Effect of Dealing on Perceived Service Quality
-
Kardes F., and Sujan M. (Eds), Association for Consumer Research, Provo, UT
-
Raghubir P., and Corfman K.P. When do Price Promotions Signal Quality? The Effect of Dealing on Perceived Service Quality. In: Kardes F., and Sujan M. (Eds). ACR conference proceedings vol. 22 (1995), Association for Consumer Research, Provo, UT 58-61
-
(1995)
ACR conference proceedings
, vol.22
, pp. 58-61
-
-
Raghubir, P.1
Corfman, K.P.2
-
62
-
-
0033247801
-
When do price promotions affect brand evaluations?
-
[May]
-
Raghubir P., and Corfman K.P. When do price promotions affect brand evaluations?. J Mark Res 36 (1999) 211-222 [May]
-
(1999)
J Mark Res
, vol.36
, pp. 211-222
-
-
Raghubir, P.1
Corfman, K.P.2
-
63
-
-
0036931316
-
Effect of face value on monetary valuation in foreign currencies
-
[December]
-
Raghubir P., and Srivastava J. Effect of face value on monetary valuation in foreign currencies. J Consum Res 29 3 (2002) 335-347 [December]
-
(2002)
J Consum Res
, vol.29
, Issue.3
, pp. 335-347
-
-
Raghubir, P.1
Srivastava, J.2
-
64
-
-
33750624846
-
Errors and Biases in the Recall of Money
-
University of California, Berkeley
-
Raghubir P., and Capizzani M. Errors and Biases in the Recall of Money. Working paper (2006), University of California, Berkeley
-
(2006)
Working paper
-
-
Raghubir, P.1
Capizzani, M.2
-
65
-
-
33750630154
-
Monopoly Money: The Effect of Form over Substance
-
University of California, Berkeley
-
Raghubir P., and Srivastava J. Monopoly Money: The Effect of Form over Substance. Working paper (2006), University of California, Berkeley
-
(2006)
Working paper
-
-
Raghubir, P.1
Srivastava, J.2
-
66
-
-
33750627045
-
The Denomination Effect
-
University of California, Berkeley
-
Raghubir P., and Srivastava J. The Denomination Effect. Working paper (2006), University of California, Berkeley
-
(2006)
Working paper
-
-
Raghubir, P.1
Srivastava, J.2
-
67
-
-
33750622046
-
The three faces of price promotions: economic, informative and affective
-
[Summer]
-
Raghubir P., Inman J.J., and Grande H. The three faces of price promotions: economic, informative and affective. Calif Manage Rev 46 4 (2004) 1-19 [Summer]
-
(2004)
Calif Manage Rev
, vol.46
, Issue.4
, pp. 1-19
-
-
Raghubir, P.1
Inman, J.J.2
Grande, H.3
-
68
-
-
33750605647
-
Living with the Euro but Thinking in Punts? A preliminary Reports of Experiences in the Republic of Ireland
-
Ranyard R., Burgoyne C., Saldanha G., and Routh D. Living with the Euro but Thinking in Punts? A preliminary Reports of Experiences in the Republic of Ireland. Paper presented at the Euro-Workshop (IAREP); Vienna, Austria, 3rd-5th of July (2003)
-
(2003)
Paper presented at the Euro-Workshop (IAREP); Vienna, Austria, 3rd-5th of July
-
-
Ranyard, R.1
Burgoyne, C.2
Saldanha, G.3
Routh, D.4
-
69
-
-
0001266224
-
The effect of price, brand name, and store name on buyer's perceptions of product quality: an integrative review
-
Rao A.R., and Monroe K.B. The effect of price, brand name, and store name on buyer's perceptions of product quality: an integrative review. J Consum Res 26 (1989) 351-357
-
(1989)
J Consum Res
, vol.26
, pp. 351-357
-
-
Rao, A.R.1
Monroe, K.B.2
-
70
-
-
0033247808
-
Signalling unobservable quality through a brand ally
-
[May]
-
Rao A.R., Qu L., and Ruekert R.W. Signalling unobservable quality through a brand ally. J Mark Res 36 (1999) 258-268 [May]
-
(1999)
J Mark Res
, vol.36
, pp. 258-268
-
-
Rao, A.R.1
Qu, L.2
Ruekert, R.W.3
-
71
-
-
84856969360
-
Effects of the Transition from Lira to Europe on Buyers' Product Evaluations
-
Romani S., and Dalli D. Effects of the Transition from Lira to Europe on Buyers' Product Evaluations. Paper presented at the EMAC conference (2002)
-
(2002)
Paper presented at the EMAC conference
-
-
Romani, S.1
Dalli, D.2
-
72
-
-
84986765117
-
A coupon is more than a low price: evidence from a shopping-simulation study
-
[Nov/Dec]
-
Schindler R.M. A coupon is more than a low price: evidence from a shopping-simulation study. Psychol Market 9 (1992) 431-451 [Nov/Dec]
-
(1992)
Psychol Market
, vol.9
, pp. 431-451
-
-
Schindler, R.M.1
-
73
-
-
0031476310
-
Patterns of rightmost digits used in advertised prices: implications for nine-ending effects
-
Schindler R.M., and Kirby P.N. Patterns of rightmost digits used in advertised prices: implications for nine-ending effects. J Consum Res 24 2 (1997) 192-201
-
(1997)
J Consum Res
, vol.24
, Issue.2
, pp. 192-201
-
-
Schindler, R.M.1
Kirby, P.N.2
-
75
-
-
0000853322
-
The theory of reasoned action as applied to coupon usage
-
[Dec]
-
Shimp T.A., and Kavas A. The theory of reasoned action as applied to coupon usage. J Consum Res 11 (1984) 795-809 [Dec]
-
(1984)
J Consum Res
, vol.11
, pp. 795-809
-
-
Shimp, T.A.1
Kavas, A.2
-
76
-
-
84959810873
-
A behavioral model of rational choice
-
Simon H. A behavioral model of rational choice. Q J Econ 69 (1955) 99-118
-
(1955)
Q J Econ
, vol.69
, pp. 99-118
-
-
Simon, H.1
-
77
-
-
0000704093
-
Choice based on reasons: the case of attraction and compromise effects
-
Simonson I. Choice based on reasons: the case of attraction and compromise effects. J Consum Res 16 (1989) 158-172
-
(1989)
J Consum Res
, vol.16
, pp. 158-172
-
-
Simonson, I.1
-
78
-
-
0001075781
-
The influence of anticipating regret and responsibility on purchase decisions
-
Simonson I. The influence of anticipating regret and responsibility on purchase decisions. J Consum Res 19 (1992) 105-118
-
(1992)
J Consum Res
, vol.19
, pp. 105-118
-
-
Simonson, I.1
-
79
-
-
0036383018
-
Debiasing using decomposition: the case of memory-based credit card expense estimates
-
Srivastava J., and Raghubir P. Debiasing using decomposition: the case of memory-based credit card expense estimates. J Consum Psychol 12 3 (2002) 253-264
-
(2002)
J Consum Psychol
, vol.12
, Issue.3
, pp. 253-264
-
-
Srivastava, J.1
Raghubir, P.2
-
80
-
-
0031482761
-
An empirical analysis of price endings with scanner data
-
[June]
-
Stiving M., and Winer R.S. An empirical analysis of price endings with scanner data. J Consum Res 24 (1997) 57-67 [June]
-
(1997)
J Consum Res
, vol.24
, pp. 57-67
-
-
Stiving, M.1
Winer, R.S.2
-
81
-
-
0000538440
-
Mental accounting and consumer choice
-
Thaler R.H. Mental accounting and consumer choice. Mark Sci 4 3 (1985) 199-214
-
(1985)
Mark Sci
, vol.4
, Issue.3
, pp. 199-214
-
-
Thaler, R.H.1
-
82
-
-
22144443841
-
Penny wise and pound foolish: the left-digit effect in price cognition
-
[June]
-
Thomas M., and Morwitz V. Penny wise and pound foolish: the left-digit effect in price cognition. J Consum Res 32 1 (2005) 54-64 [June]
-
(2005)
J Consum Res
, vol.32
, Issue.1
, pp. 54-64
-
-
Thomas, M.1
Morwitz, V.2
-
83
-
-
0002658640
-
The effect of plausible and exaggerated reference prices on consumer perceptions and price search
-
[June]
-
Urbany J.E., Bearden W.O., and Weilbaker D.C. The effect of plausible and exaggerated reference prices on consumer perceptions and price search. J Consum Res 15 (1988) 95-110 [June]
-
(1988)
J Consum Res
, vol.15
, pp. 95-110
-
-
Urbany, J.E.1
Bearden, W.O.2
Weilbaker, D.C.3
-
84
-
-
0032330671
-
An anchoring and adjustment model of purchase quantity decisions
-
[February]
-
Wansink B., Kent R.J., and Hoch S.J. An anchoring and adjustment model of purchase quantity decisions. J Mark Res 35 (1998) 71-81 [February]
-
(1998)
J Mark Res
, vol.35
, pp. 71-81
-
-
Wansink, B.1
Kent, R.J.2
Hoch, S.J.3
-
85
-
-
0000187620
-
A reference price model of brand choice for frequently purchased products
-
[September]
-
Winer R.S. A reference price model of brand choice for frequently purchased products. J Consum Res 13 (1986) 250-256 [September]
-
(1986)
J Consum Res
, vol.13
, pp. 250-256
-
-
Winer, R.S.1
-
86
-
-
21844488475
-
How buyers evaluate product bundles: a model of anchoring and adjustment
-
[September]
-
Yadav M.S. How buyers evaluate product bundles: a model of anchoring and adjustment. J Consum Res 21 (1994) 342-353 [September]
-
(1994)
J Consum Res
, vol.21
, pp. 342-353
-
-
Yadav, M.S.1
-
87
-
-
21144481653
-
How buyers perceive savings in a bundle price: an examination of a bundle's transaction value
-
[August]
-
Yadav M.S., and Monroe K.B. How buyers perceive savings in a bundle price: an examination of a bundle's transaction value. J Mark Res 30 (1994) 350-358 [August]
-
(1994)
J Mark Res
, vol.30
, pp. 350-358
-
-
Yadav, M.S.1
Monroe, K.B.2
|