Involving the process dimensions of time in case-based research

Industrial Marketing Management

Volumn 39, Issue 1, 2010, Pages 91-99

  Quintens, Lieven ^a   Matthyssens, Paul ^b  

^a MAASTRICHT UNIVERSITY   (Netherlands)

^b UNIVERSITY OF ANTWERP   (Belgium)

Author keywords

Case study research; Longitudinal case study; Temporal research; Time and marketing

Indexed keywords

EID: 73449107435     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.04.018     Document Type: Article

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