Segmentation: Identification, intuition, and implementation

Industrial Marketing Management

Volumn 33, Issue 8, 2004, Pages 779-785

  Palmer, R A ^a   Millier, P ^b  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b EMLYON BUSINESS SCHOOL   (France)

Author keywords

Case study; Implementation; Intuition; Segmentation

Indexed keywords

EID: 7044235243     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2003.10.007     Document Type: Article

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