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Volumn 34, Issue 8, 2005, Pages 783-796

Success is not enough: The spectacular rise and fall of a strategic alliance between two multinationals

Author keywords

Competitive advantage; Performance; Resources; Strategic alliance; Trust

Indexed keywords


EID: 27744553380     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.12.008     Document Type: Article
Times cited : (18)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.