Business partnering - A driving force for innovation

Industrial Marketing Management

Volumn 35, Issue 1, 2006, Pages 91-102

  Wucherer, Klaus ^a  

^a SIEMENS AG   (Germany)

Author keywords

Alliances; Cooperative R D; Innovation; Partnering

Indexed keywords

EID: 30344441828     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.08.014     Document Type: Article

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