The impact of customers' relational models on price-based defection

Journal of Marketing Theory and Practice

Volumn 18, Issue 1, 2010, Pages 5-22

  Kaltcheva, Velitchka D ^a   Winsor, Robert D ^b   Parasuraman, A ^b  

^a LOYOLA MARYMOUNT UNIVERSITY   (United States)

^b UNIVERSITY OF MIAMI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 72749114304     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679180101     Document Type: Article

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