Putting the "brand" back into store brands: An exploratory examination of store brands and brand personality

Journal of Product and Brand Management

Volumn 16, Issue 4, 2007, Pages 226-235

  Beldona, Sri ^a   Wysong, Scott ^a  

^a UNIVERSITY OF DALLAS   (United States)

Author keywords

Brands; Generics; Shops

Indexed keywords

EID: 34547579255     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420710763912     Document Type: Article

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