A simulation of business-to-business decision making in a relationship marketing context

Industrial Marketing Management

Volumn 38, Issue 8, 2009, Pages 994-1005

  Watkins, Alison ^a   Hill, Ronald Paul ^b  

^a UNIVERSITY OF SOUTH FLORIDA   (United States)

^b NONE   (United States)

Author keywords

Business to business; Relationship marketing; Simulation

Indexed keywords

EID: 70449535886     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.06.002     Document Type: Article

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