Moving beyond intuition - Managing allocation decisions in relationship marketing in business-to-business markets

Industrial Marketing Management

Volumn 33, Issue 8, 2004, Pages 701-710

  Ouwersloot, Hans ^a   Lemmink, Jos ^a   de Ruyter, Ko ^a  

^a MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

Decision making; Risk; Simulation; Structural equation models

Indexed keywords

EID: 7044239683     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.02.001     Document Type: Article

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