Relationship development in international retail franchising: Case study evidence from the UK fashion sector

European Journal of Marketing

Volumn 38, Issue 9-10, 2004, Pages 1215-1235

  Doherty, Anne Marie ^a   Alexander, Nicholas ^b  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b ABERYSTWYTH UNIVERSITY   (United Kingdom)

Author keywords

Fashion industry; Franchising; International marketing; Relationship marketing; United Kingdom

Indexed keywords

EID: 33750443613     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410548942     Document Type: Article

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