An ethical basis for relationship marketing: A virtue ethics perspective

European Journal of Marketing

Volumn 41, Issue 1-2, 2007, Pages 37-57

  Murphy, Patrick E ^a   Laczniak, Gene R ^b   Wood, Graham ^c  

^a UNIVERSITY OF NOTRE DAME   (United States)

^b MARQUETTE UNIVERSITY   (United States)

^c UNIVERSITY OF SALFORD   (United Kingdom)

Author keywords

Business ethics; Ethics; Relationship marketing

Indexed keywords

EID: 33847109268     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710718102     Document Type: Review

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