What makes strategy making across the sales-marketing interface more successful?

Journal of the Academy of Marketing Science

Volumn 37, Issue 4, 2009, Pages 400-421

  Malshe, Avinash ^a   Sohi, Ravipreet S ^b  

^a UNIVERSITY OF ST THOMAS   (United States)

^b UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

Grounded theory approach; Marketing strategy making; Sales marketing interface

Indexed keywords

EID: 70350609872     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-009-0132-6     Document Type: Article

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