A test of strategic orientation formation versus strategic orientation implementation: The influence of TMT functional diversity and inter-functional coordination

Journal of Marketing Theory and Practice

Volumn 13, Issue 2, 2005, Pages 4-19

  Menguc, Bulent ^a   Auh, Seigyoung ^a,b  

^a BROCK UNIVERSITY   (Canada)

^b Yonsei University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749526879     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.1080/10696679.2005.11658540     Document Type: Review

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