Exploiting the opportunities of Internet and multi-channel pricing: An exploratory research

Journal of Product & Brand Management

Volumn 13, Issue 2, 2004, Pages 125-136

  Sotgiu, Francesca ^a   Ancarani, Fabio ^a  

^a BOCCONI UNIVERSITY   (Italy)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992998206     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420410529753     Document Type: Review

References (45)

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