From catalog to Web: B2B multi-channel marketing strategy

Industrial Marketing Management

Volumn 36, Issue 1, 2007, Pages 44-49

  Merrilees, Bill ^a   Fenech, Tino ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Catalog order; Direct marketing; Multi channel; Switching costs; Web

Indexed keywords

EID: 33751411621     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.06.014     Document Type: Article

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