Pricing strategies in B2C electronic commerce: Analytical and empirical approaches

Decision Support Systems

Volumn 40, Issue 2, 2005, Pages 375-388

  Chun, Se Hak ^a   Kim, Jae Cheol ^b  

^a Hallym University   (South Korea)

^b Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

Author keywords

Electronic commerce; Electronic market; Internet retailer; Price level; Pricing strategies

Indexed keywords

COMPETITION; CONSUMER PRODUCTS; DECISION SUPPORT SYSTEMS; INTERNET; MARKETING; MATHEMATICAL MODELS; ONLINE SYSTEMS; USER INTERFACES;

BARGAINING; ELECTRONIC MARKETS; INTERNET RETAILERS; PRICING STRATEGIES;

ELECTRONIC COMMERCE;

EID: 13944255905     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2004.04.012     Document Type: Article

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