Strategic channel alignment: An analysis of the configuration of physical and virtual marketing channels

Information Systems and e-Business Management

Volumn 4, Issue 2, 2006, Pages 187-216

  Müller Lankenau, Claas ^a   Wehmeyer, Kai ^a   Klein, Stefan ^b  

^a UNIVERSITY OF MÜNSTER   (Germany)

^b UNIVERSITY COLLEGE DUBLIN   (Ireland)

Author keywords

E commerce; Grocery retailing; Multi channel management; Strategic alignment

Indexed keywords

EID: 33645232567     PISSN: 16179846     EISSN: 16179854     Source Type: Journal    
DOI: 10.1007/s10257-005-0031-4     Document Type: Article

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