The mediating effect of innovation in the relationship between retailers' strategic orientations and performance

International Journal of Retail and Distribution Management

Volumn 37, Issue 7, 2009, Pages 629-655

  Medina, Cayetano ^a   Rufín, Ramón ^b  

^a CEADE Centro Andaluz de Estudios Empresariales   (Spain)

^b UNIVERSIDAD NACIONAL DE EDUCACIÓN A DISTANCIA   (Spain)

Author keywords

Business performance; Distribution; Market orientation; Product innovation; Retailing; Spain

Indexed keywords

EID: 69649089041     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550910964639     Document Type: Article

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