New Ways or Hidden Ways of Marketing? the Melbourne Mountain Bike Industry as an Exemplar of the Emergence of Variations on Traditional Marketing Orientation and the Emergence of Transitory Product Management Practices

Asia Pacific Journal of Marketing and Logistics

Volumn 8, Issue 2, 1996, Pages 25-45

  Enright, Michael ^a  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993054501     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/eb010270     Document Type: Review

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