Product development in UK retail banking: Developing a market-oriented approach in a rapidly changing regulatory environment

International Journal of Bank Marketing

Volumn 23, Issue 1 SPEC. ISS., 2005, Pages 90-106

  Slattery, David J ^a   Nellis, Joseph G ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Banking; Market orientation; Product development; Regulation; United Kingdom

Indexed keywords

EID: 18844396132     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320510577384     Document Type: Article

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