An empirical investigation of the dynamic effect of Marlboro's permanent pricing shift

Marketing Science

Volumn 28, Issue 4, 2009, Pages 740-758

  Chen, Tao ^a   Sun, Baohong ^b,c   Singh, Vishal ^d  

^a UNIVERSITY OF MARYLAND   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

^c Center for AI and Institutions at CKGSB   (China)

^d NEW YORK UNIVERSITY   (United States)

Author keywords

Addiction; Brand switching; Choice model; Dynamic structural model; Learning; Marlboro Friday; Permanent price cut; Price expectation; Risk aversion; Uncertainty

Indexed keywords

EID: 68549097854     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0446     Document Type: Article

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