Assessing long-term promotional influences on market structure

International Journal of Research in Marketing

Volumn 15, Issue 2, 1998, Pages 89-107

  Mela, Carl F ^a   Gupta, Sunil ^b   Jedidi, Kamel ^b  

^a UNIVERSITY OF NOTRE DAME   (United States)

^b Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

Advertising; Econometric models; Market structure; Marketing mix; Promotion

Indexed keywords

EID: 0007147516     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(97)00041-4     Document Type: Article

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