Motion pictures: Consumers, channels, and intuition

Marketing Science

Volumn 25, Issue 6, 2006, Pages 674-677

  Wierenga, Berend ^a  

^a ERASMUS UNIVERSITY   (Netherlands)

Author keywords

Consumer choice models; Marketing channels; Models and intuition; Movies

Indexed keywords

EID: 33847069686     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0185     Document Type: Article

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