Emerging issues in marketing

Psychology and Marketing

Volumn 17, Issue 6, 2000, Pages 441-447

  Taylor, Charles R ^a  

^a VILLANOVA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034405967     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(200006)17:6<441::AID-MAR1>3.0.CO;2-Z     Document Type: Article

References (12)

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10. Sheth, J., Gardner, D. M., & Garrett, D. E. (1988). Marketing theory: Evolution and evaluation. New York: John Wiley & Sons.
11. Wardlow, D. L. (1996). Gays, lesbians, and consumer behavior. New York: Harrington Park Press.
12. Wilkie, W. L., Moore-Shay, E. S., Bloom, P. M., Gundlach, G. T., Andrews, C., & Scammon, D. L. (1998). In A. Andreasen, A. Simonson, & N. C. Smith (Eds.), Emerging perspectives on research in public policy. In Proceedings of the 1998 Marketing and Public Policy Conference. Chicago: American Marketing Association.