Susceptibility to global consumer culture: A three-dimensional scale

Psychology and Marketing

Volumn 25, Issue 4, 2008, Pages 336-351

  Zhou, Lianxi ^a,c   Teng, Lefa ^b   Poon, Patrick S ^a  

^a Lingnan University

^b UNIVERSITY OF GUELPH   (Canada)

^c LINGNAN UNIVERSITY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 49049121251     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20212     Document Type: Article

References (41)

1. Alden, D. L., Steenkamp, J. B., & Batra, R. (1999). Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture. Journal of Marketing, 63, 75-87.
2. Appadurai, A. (1990). Disjuncture and difference in the global cultural economy. Theory, Culture and Society, 7, 295-310.
3. Arbuckle, J. L., & Wothke, W. (2003). AMOS 5.0 User's Guide. SmallWaters Corporation, SPSS Inc, Chicago, IL.
4. Arnold, D. J., & Quelch, J. A. (1998). New strategies in emerging markets. Sloan Management Review, 40, 7-20.
5. Batra, R., Ramaswamy, V., Alden, D. L., Steenkamp, J. B., & Ramachander, S. (2000). Effects of brand local and nonlocal origin on consumer attitudes in developing countries. Journal of Consumer Psychology, 9, 83-95.
6. Bearden, W., Netemeyer, R., & Teel, J. (1989). Measurement of consumer susceptibility to interpersonal influence. Journal of Consumer Research, 15, 473-481.
7. Boddewyn, J. J., Soehl, R., & Picard, J. (1986). Standardization in international marketing: Is Ted Levitt in fact right? Business Horizons, 29, 69-75.
8. Byrne, B. (1994). Structural equation modeling with EQS and EQS/Windows. Thousand Oaks, CA: Sage.
9. Davis, D. (2000). The consumer revolution in urban China. Berkeley, CA: University of California Press.
10. Dholakia, U. M., & Talukdar, D. (2004). How social influence affects consumption trends in emerging markets: An empirical investigation of the consumption convergence hypothesis. Psychology & Marketing, 21, 775-797.
11. Douglas, S. P., & Wind, Y. (1987). The myth of globalization. Colombia Journal of World Business, 22, 19-29.
12. Eckhardt, G. M., & Houston, M. J. (2002). Cultural paradoxes reflected in brand meaning: McDonald's in Shanghai, China. Journal of International Marketing, 10, 68-83.
13. Featherstone, M. (1991), Consumer culture and postmodernism. Newbury Park, CA: Sage.
14. Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39-50.
15. Friedman, J. (1990). Being in the world: Globalization and localization. Theory, Culture and Society, 7, 311-328.
16. Ger, G., & Belk, R. W. (1996). I'd like to buy the world a coke: Consumptionscapes of the less affluent world. Journal of Consumer Policy, 19, 217-304.
17. Hair, J. F., Black, B., Babin, B., Anderson, R., & Tatham, R. (2006). Multivariate data analysis (6th ed.). Upper Saddle River, NJ: Prentice Hall.
18. Hassan, S. S., & Katsanis, L. P. (1994). Global market segmentation strategies and trends. In S. S. Hassan and E. Kaynak (Eds.), Globalization of consumer markets: Structures and strategies (pp. 47-62). New York: International Business Press.
19. Holt, D. B., Quelch, J. A., & Taylor, E. L. (2004). How global brands compete. Harvard Business Review, 82, 68-75.
20. Jain, S. (1989). Standardization of international marketing strategy: Some research hypotheses. Journal of Marketing, 53, 70-79.
21. Johansson, J. K., Douglas, S. P., & Nonaka, I. (1985). Assessing the impact of country of origin on product evaluations: A new methodological perspective. Journal of Marketing Research, 22, 388-396.
22. Kapferer, J. N. (1997). Strategic brand management (2nd ed.). Dover, NH: Kogan Page.
23. Keillor, B. D., D'Amico, M., & Horton, V. (2001). Global consumer tendencies. Psychology & Marketing, 18, 1-19.
24. Lannon, J. (1991). Developing brand strategies across borders. Marketing and Research Today, 19, 160-169.
25. Leong, S. M. (2000). Modernity and the Singaporean adolescent. Psychology & Marketing, 17, 783-798.
26. Levitt, T. (1983). The globalization of markets. Harvard Business Review, 61, 92-102.
27. Quelch, J. (1999). Global brands: Taking stock. Business Strategy Review, 10, 1-14.
28. Quelch, J. (2003). The return of the global brand. Harvard Business Review, 81, 22.
29. Riesenbeck, H., & Freeling, A. (1991). How global are global brands? The McKinsey Quarterly, 4, 3-18.
30. Shimp, T. A., & Sharma, S. (1987). Consumer ethnocentrism: Construction and validation of the CETSCALE. Journal of Marketing Research, 24, 280-289.
31. Shocker, A. D., Srivastava, R., & Ruekert, R. W. (1994). Challenges and opportunities facing brand management: An introduction to the special issue. Journal of Marketing Research, 31, 149-158.
32. Steenkamp, B. E. M., Batra, R., & Alden, D. L. (2003). How perceived brand globalness creates brand value. Journal of International Business Studies, 34, 53-65.
33. Terpstra, V., & David, K. (1991). The cultural environment of international business. Cincinnati, OH: South Western.
34. Troiano, J. (1997). Brazilian teenagers go global - Sharing values and brands. Marketing and Research Today, 25, 149-162.
35. Ulgado, F. M., & Lee, M. (1998). The Korean versus American marketplace: Consumer reactions to foreign products. Psychology & Marketing, 15, 595-614.
36. Walker, C. (1996). Can TV save the planet? American Demographics, 18, 42-49.
37. Wang, P. Z., & Waller, D. S. (2006). Measuring consumer vanity: A cross-cultural validation. Psychology & Marketing, 23, 665-687,
38. Wind, Y. (1986). The myth of globalization. Journal of Consumer Marketing, 3, 23-26.
39. Wong, N. Y., & Ahuvia, A. C. (1998). Personal taste and family face: Luxury consumption in Confucian and Western societies. Psychology & Marketing, 15, 423-441.
40. Zaichkowsky, J. L. (1985). Measuring the involvement construct. Journal of Consumer Research, 12, 341-352.
41. Zhou, L., & Hui, M. K. (2003). Symbolic value of foreign products in the People's Republic of China. Journal of International Marketing, 11, 36-58.