The Use of Culturally Relevant Stimuli in International Advertising

Psychology and Marketing

Volumn 15, Issue 6, 1998, Pages 523-546

  Leach, Mark P ^a   Liu, Annie H ^b  

^a PURDUE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032373874     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199809)15:6<523::AID-MAR3>3.0.CO;2-8     Document Type: Article

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