The impact of self‐monitoring on image congruence and product/brand evaluation

European Journal of Marketing

Volumn 34, Issue 5-6, 2000, Pages 641-667

  Hogg, Margaret K ^a   Cox, Alastair J ^b   Keeling, Kathy ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b Cannon   (United Kingdom)

Author keywords

Alcoholic drinks industry; Brand image; Image; Product management

Indexed keywords

EID: 0013387479     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560010321974     Document Type: Article

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