Comprehensive brand presentation: Ensuring consistent brand image

Journal of Product & Brand Management

Volumn 8, Issue 4, 1999, Pages 286-300

  Haynes, Andy ^a   Lackman, Conway ^b   Guskey, Audrey ^b  

^a One 2 One Marketing   (United States)

^b DUQUESNE UNIVERSITY   (United States)

Author keywords

Advertising; Brands; Marketing communications; Product management; TQM

Indexed keywords

EID: 84986037574     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429910284229     Document Type: Article

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