Optimal search engine marketing strategy

International Journal of Electronic Commerce

Volumn 10, Issue 1, 2005, Pages 9-25

  Sen, Ravi ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

E commerce; Marketing; Paid placement; Search engine; Search engine marketing; Search engine optimization; Sponsored link

Indexed keywords

EID: 28444456374     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.1080/10864415.2005.11043964     Document Type: Article

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