Case study of a successful internet advertising strategy in Hong Kong: A portal for teenagers

Marketing Intelligence and Planning

Volumn 24, Issue 4, 2006, Pages 393-405

  Chu, Ronnie ^a   Cheung, Ting ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Advertising media; Hong Kong; Internet; Marketing strategy; Youth

Indexed keywords

EID: 33744819508     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610672125     Document Type: Article

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